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Matte Liquid Lipsticks, despite their appearance, are usually not glossy. They apply as a liquid because they contain more oils and polymers (and less wax) than a traditional bullet lipstick, then they dry down to an opaque, almost chalky, matte finish. "Social media has forever changed the way we view makeup. A bold, matte lip with full color impact is now your power accessory," says Joyce Kim, NYX's AVP of product development. MAC Director of Makeup Artistry Romero Jennings says, "Velvet matte lip color has become popular with the recent over-saturated lip trend. I noticed this trend backstage last year at international shows." Fine. I no longer had an excuse not to delve into them.

Our liquid lipstick goes on opaque, dries completely matte and stays on for hours! This product is 100% vegan & cruelty-free! (tips before use: exfoliate with lip scrub then apply to bare lips! Avoid food with oil… and no making out, kisses are ok!)